Neiman Marcus Edition Hacker-Craft

Hacker-Craft tender showroom opens in Florida


By Belinda Liversedge

The Hacker Boat Company, known for its high-spec, classic styled wooden tenders from the Hacker-Craft brand, has opened a showroom in Dania Beach, Florida.

Able to accommodate up to six boats, including, initially, the first Tommy Bahama Edition Hacker-Craft; the 8m custom coloured mahogany tender and a Neiman Marcus Edition Hacker-Craft; the all mahogany speedboat with Neiman Marcus luxury interiors.

Potential customers will be able to view, touch and test drive the models owing to the showroom's access to open water.

“Having a showroom in the ‘yachting capital of the world’ will make it easy for potential customers, from individuals to those seeking yacht tenders, to see our gorgeous boats up close,” said Bob Sheer, regional manager, Florida operations.

Florida was chosen as the site because the brand has sold the most units here in the past two years than "in any other single market." George Badcock, president and CEO of the Hacker Boat Company said:

"We decided to capitalise on that trend with the hopes of tapping into existing and future demand.” is part of London-based Superyacht Group, described as “dedicated to educating, informing and advising all sectors of the superyacht market. From expert journalism, to instant on-line news coverage, from face-to-face networking to luxury communication tools, from global conference platforms to exclusive private communities, no other media group provides such a concentrated and focused mix of superyacht marketing and information channels. “